I’m Brad, a UX designer with about eight years of experience working on complex websites and digital products, mostly in life science, ecommerce, and technology spaces.
I started my career in visual design, which is probably why I still care a lot about details like typography, spacing, hierarchy, and overall visual clarity. Over time my work has become much more focused on structure. I spend a lot of time thinking about navigation, content organization, reusable components, and how design decisions scale across large systems.
In my most recent role I led UX and visual design across many client websites, often working with technically dense content and specialized product information. A big part of my job was translating business goals and user behavior insights into layouts, flows, and interaction patterns that were easier to understand and easier to build. I also partnered closely with strategists and developers to make sure what we designed could actually be implemented in a clean and consistent way.
I enjoy working in that space between design intent and production reality. I regularly build high-fidelity prototypes or HTML and CSS proofs of concept to clarify responsive behavior and interaction details. That process helps reduce ambiguity and makes collaboration smoother across teams.
Earlier in my career I worked heavily in experimentation and conversion optimization, designing and testing changes across dozens of websites. That experience shaped how I think about design today. I still try to connect design decisions back to measurable outcomes, whether that means improving engagement, reducing friction, or helping users find what they need more quickly.
At the end of the day I care about making complex things feel understandable. I like designing systems that hold together over time and help teams move faster instead of creating more work. If you’d like to learn more about my background, you can view my resume below.